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Published on:

13th Feb 2025

Scott Roy on Decision Intelligence Selling: Transforming Sales for Business and Society | #11

In this episode of the Entrepreneur's Logbook Podcast, host Zach interviews Scott Roy, CEO and founder of the global sales consulting firm Whitten & Roy Partnership. Scott shares insights from his 47-year career in sales, from his beginnings as a door-to-door book salesman to co-founding Family Heritage Life Insurance Company. 

Scott discusses his approach to 'decision intelligence selling,' and how it aligns ethical sales practices with both profit and societal impact. Listen in as we dive into Scott's transition from traditional sales to his work in social enterprise, offering life-changing solutions in developing countries. Scott also outlines common sales challenges and reveals strategies to create an effective, purpose-driven sales force.

00:57 Scott Roy's Early Sales Journey

03:57 Transition to Sales Management

05:24 Balancing Sales and Societal Impact

13:00 Decision Intelligence Selling Explained

22:15 Cultural and Organizational Sales Challenges

31:04 Balancing Mission and Revenue in Social Enterprises


Connect with Scott:

LinkedIn: https://www.linkedin.com/in/scottaroy/

Website: https://www.wrpartnership.com/

Decision Intelligence Selling: Transform the Way Your People Sell: https://www.amazon.com/Decision-Intelligence-Selling-Transform-People-ebook/dp/B08H2JWQRJ

Sell Well, Do Good: DQ Selling for Social Enterprises : https://www.amazon.com/Sell-Well-Do-Good-Enterprises-ebook/dp/B0957V27HV

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

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About the Podcast

The Entrepreneur's Logbook: Lessons from Growing Businesses
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.

Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.

Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.

About your host

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Zachary Bernard

Zachary Bernard, a Canadian entrepreneur and digital marketer, is the founder and CEO of We Feature You, a public relations firm committed to helping businesses and professionals elevate their branding and influence through press and podcast placements.

Recognizing the need for industry professionals to stand out and establish themselves as authorities, Zachary has launched We Feature You PR to help leaders build their brand by being featured in top-tier media publications and appearing on industry-relevant podcasts.

Through his work, Zachary has been seen in publications such as Entrepreneur, IBTimes, LA Weekly, Yahoo Finance, Maxim, Business Insider, and various others.