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Published on:

6th Feb 2025

Exploring Effective Leadership with Michael Brainard: Bias Trifecta and Beyond | #10

In this episode of the Entrepreneur's Logbook podcast, host Zachary dives into the world of effective leadership with Michael Brainard, CEO and founder of Brainard Strategy. Michael shares his journey from aspiring athlete to expert in industrial and organizational psychology. He discusses his groundbreaking work on the 'bias trifecta,' the crucial role of self-awareness, and the importance of mitigating biases in decision-making. 

Michael also explores the evolving landscape of leadership, emphasizing diversity, equity, and inclusion (DE&I), emotional intelligence (EQ), and the challenges of managing hybrid work environments. Through practical examples and insights from his book, he illustrates how leaders can navigate complex situations, build cohesive cultures, and foster innovative teams.

00:51 Michael Brainard's Journey into IO Psychology

02:46 The Bias Trifecta and Leadership Decision-Making

07:16 Mitigating Biases in Leadership

13:13 Ignorance and Insecurity in Leadership

18:20 The Importance of Emotional Intelligence

22:51 Culture, Vision, and Strategy in Organizations

27:44 Future Trends in Leadership

35:05 Michael Brainard's Personal Leadership Journey

Connect with Michael:

Website: https://www.brainardstrategy.com/

LinkedIn: https://www.linkedin.com/in/michaelbrainard/

Michael’s Book : https://www.amazon.com/How-Become-Effective-Leader-Disciplines/dp/B0BZX2YFX8

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/


Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

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About the Podcast

The Entrepreneur's Logbook: Lessons from Growing Businesses
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.

Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.

Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.

About your host

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Zachary Bernard

Zachary Bernard, a Canadian entrepreneur and digital marketer, is the founder and CEO of We Feature You, a public relations firm committed to helping businesses and professionals elevate their branding and influence through press and podcast placements.

Recognizing the need for industry professionals to stand out and establish themselves as authorities, Zachary has launched We Feature You PR to help leaders build their brand by being featured in top-tier media publications and appearing on industry-relevant podcasts.

Through his work, Zachary has been seen in publications such as Entrepreneur, IBTimes, LA Weekly, Yahoo Finance, Maxim, Business Insider, and various others.