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Published on:

30th Jan 2025

Scaling Through Smart Data: A Conversation with Kimola's COO Beybin Esen | #9

In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard welcomes Beybin Esen, COO at Kimola. Beybin shares her extensive background in strategy and consumer insights, alongside her journey at Kimola from its inception to its growth as an AI-based customer feedback analysis platform.

The discussion dives into Kimola's unique approach to analyzing textual data from various sources, including social media, chatbots, and reviews, to provide actionable insights for businesses. Beybin highlights the importance of understanding customer needs and leveraging data to enhance customer experience and drive business growth. The conversation also touches on innovative and unusual use cases of Kimola's platform and gives valuable advice for early-stage SaaS founders looking to scale their operations globally.


00:06 Meet Beybin Esen: COO of Kimola

01:04 Beybin’s Career Journey and Role at Kimola

02:07 Kimola’s Growth Strategy and Success

03:37 Understanding Customer Needs with AI

05:17 Analyzing Data for Business Growth

08:18 Competitor Analysis and Market Research

09:43 The Importance of Holistic Data Analysis

14:56 Challenges and Unique Use Cases

21:26 Advice for Early-Stage SaaS Founders


Advice for SaaS Founders

  • Focus on understanding how to sell and who to sell to
  • Don't overlook the importance of SEO for Growth
  • Prioritize brand positioning over just features
  • Find market gaps and understand target audience needs


Connect with Beybin:

Website: https://kimola.com/

LinkedIn: https://www.linkedin.com/in/beybinesen/


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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/


Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

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About the Podcast

The Entrepreneur's Logbook: Lessons from Growing Businesses
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.

Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.

Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.

About your host

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Zachary Bernard

Zachary Bernard, a Canadian entrepreneur and digital marketer, is the founder and CEO of We Feature You, a public relations firm committed to helping businesses and professionals elevate their branding and influence through press and podcast placements.

Recognizing the need for industry professionals to stand out and establish themselves as authorities, Zachary has launched We Feature You PR to help leaders build their brand by being featured in top-tier media publications and appearing on industry-relevant podcasts.

Through his work, Zachary has been seen in publications such as Entrepreneur, IBTimes, LA Weekly, Yahoo Finance, Maxim, Business Insider, and various others.