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Published on:

19th Feb 2025

Aligning Worlds: Christopher Stauffer on Integrating Marketing with Tech Teams | #12

In this episode of The Entrepreneur's Logbook, host Zachary Bernard welcomes Christopher Stauffer, CEO of Stauffer, a software consulting firm that’s been transforming the digital landscape for over two decades. 

Chris shares his journey from launching Deloitte's first client website at 22 to leading successful campaigns for SpaceX, Billboard, and universities, earning prestigious awards like the Clio. The conversation dives into bridging the gap between marketing and engineering teams, shared strategies for effective collaboration, and the role of AI in enhancing workflows. 


Chris emphasizes the importance of understanding the 'why' behind projects and the impact of prompt engineering in the evolving landscape of marketing. 


Tune in to learn how effective collaboration and innovative approaches can propel your business to new heights!


00:56 Chris’s Early Career and Evolution

02:58 Bridging the Marketing and Engineering Gap

05:38 The Importance of Collaboration

07:19 Effective Communication Strategies

11:31 Joint Application Design (JAD) Sessions

23:09 Case Study: Increasing Conversion Rates

35:27 The Role of AI in Marketing and Engineering

39:34 Future of Marketing and Engineering Collaboration


Connect with Chris:

LinkedIn: https://www.linkedin.com/in/staufferinc + https://www.linkedin.com/company/stauffer

Website: https://www.stauffer.com/

chris@stauffer.com


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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/


Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

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About the Podcast

The Entrepreneur's Logbook: Lessons from Growing Businesses
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.

Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.

Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.

About your host

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Zachary Bernard

Zachary Bernard, a Canadian entrepreneur and digital marketer, is the founder and CEO of We Feature You, a public relations firm committed to helping businesses and professionals elevate their branding and influence through press and podcast placements.

Recognizing the need for industry professionals to stand out and establish themselves as authorities, Zachary has launched We Feature You PR to help leaders build their brand by being featured in top-tier media publications and appearing on industry-relevant podcasts.

Through his work, Zachary has been seen in publications such as Entrepreneur, IBTimes, LA Weekly, Yahoo Finance, Maxim, Business Insider, and various others.