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Published on:

7th Jan 2025

Make Your Brand a Verb: Insights from Tribe Agency's Stephanie Pliha | #6

In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard is joined by Stephanie Pliha, founder of Tribe Agency, a consulting firm specializing in innovative companies, medtech startups, and midsize companies.

With over 25 years of experience in the medtech space, Stephanie shares her journey from a corporate career to founding Tribe Agency. They discuss the importance of strategic brand positioning, go-to-market strategies, and the concept of making a brand a verb.

The conversation covers branding essentials, common mistakes companies make, and the significance of a well-crafted go-to-market strategy. Stephanie also introduces Tribe's marketing-on-demand services and an upcoming masterclass designed to help businesses elevate their marketing efforts.

00:08 Meet Stephanie Pliha: Founder of Tribe Agency

01:49 Stephanie's Journey in Medtech

03:21 The Concept of Making Your Brand a Verb

07:24 Common Branding Mistakes and Solutions

11:20 Go-to-Market Strategies for Medtech Innovators

19:52 Marketing on Demand: A Flexible Approach

25:52 The Importance of Consistent Brand Messaging

29:05 Advice for Founders on Brand Positioning

30:45 Stephanie's Brand Masterclass

33:19 How to Connect with Stephanie

Connect with Stephanie:

LinkedIn: https://www.linkedin.com/in/stephpliha/

Tribe's Website: https://tribeagency.org/

Tribe's Instagram: https://www.instagram.com/tribeagency1/

Stephanie's 8-week Masterclass: https://tribeagency.myflodesk.com/brandmasterclass

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/


Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/


Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

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About the Podcast

The Entrepreneur's Logbook: Lessons from Growing Businesses
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.

Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.

Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.

About your host

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Zachary Bernard

Zachary Bernard, a Canadian entrepreneur and digital marketer, is the founder and CEO of We Feature You, a public relations firm committed to helping businesses and professionals elevate their branding and influence through press and podcast placements.

Recognizing the need for industry professionals to stand out and establish themselves as authorities, Zachary has launched We Feature You PR to help leaders build their brand by being featured in top-tier media publications and appearing on industry-relevant podcasts.

Through his work, Zachary has been seen in publications such as Entrepreneur, IBTimes, LA Weekly, Yahoo Finance, Maxim, Business Insider, and various others.